"Relational design is obsessed with processes and systems to generate designs

"(...)the introduction of the personal computer and growth of the World Wide Web presented an entirely new scenario whereby the user becomes part of a feedback loop and begins to influence the design, leading to much more iterative design practices."1

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"(...)the imagined and often idealized audience becomes an actual user(s) — the so-called "market of one" promised by mass customization and print-on-demand; or perhaps the “end-user” becomes the designer themselves, through do-it-yourself projects, the creative hacking of existing designs(...)."2

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"(...) the nature of design itself has broadened from giving form to discrete objects to the creation of systems and more open-ended frameworks for engagement: designs for making designs.(...)"3

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"The second major influence on the emergence of relational design is the creation by designers of platforms or systems that empower users to generate their work, effectivelygifbecoming designers themselvesgif."4

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"Relational design is obsessed with processes and systems to generate designs, which do not follow the same linear, cybernetic logic of yesteryear."5

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1,4 — Blauvelt, A. (2012); "The Rise of the Relational: Five Themes in Relational Design". In: The Journal of Design Strategies: Transdisciplinary Design; Vol. 5, No. 1; 42-48. Parsons.

2,3,5 — Blauvelt, A. (2008), "Towards Relational Design". In: Design Observer. Online: designobserver.com.


All the GIFs used in this website, with the exception of the typographic animations, were borrowed from the project Cameron's World: A love letter to the Internet of old, "a web-collage of text and images excavated from the buried neighbourhoods of archived GeoCities pages (1994–2009)".